This Year in Review with BGaming
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Julia Alekseeva, serving as the Chief Product Officer at BGaming, has had a remarkable year in review, overseeing the development and launch of innovative gaming products, expanding BGaming’s market presence, and driving strategic initiatives to enhance user engagement and satisfaction.
What were some of your proudest achievements in 2025?
2025 has been another standout year for BGaming. We have rolled out over 100 game releases, brought more than 10 new studios into our publishing portfolio, signed deals with over 1,800 new casinos, and expanded into eight new markets.
Our products have soared above the competition, breaking records and further establishing BGaming as one of the most progressive studios in the industry today.
As always, I am proud of our team. Whether it’s creating outstanding games, winning awards, giving back to the community, or competing in BGaming’s Hackathon, none of these achievements would be possible without their hard work and dedication.
You celebrated several milestones this year, including the first anniversary of Aviamasters
. What made this so special?
In its first 12 months, Aviamasters has established itself as a flagship product. The game has become a viral hit for BGaming, achieving over 500 million TikTok views and a strong presence among streamers and influencers, with over 200 new videos posted daily. Players have fallen in love with its simple mechanics and infectious gameplay, taking it to levels we couldn’t have imagined.
It has also been given a holiday spin-off, Aviamasters X-Mas, which puts a festive spin on proceedings by placing Santa in the driving seat. The possibilities with Avimasters are endless, so who knows what we will be celebrating by the time its second anniversary rolls around.
You’ve released a range of new titles throughout 2025. What were some of your highlights?
Games like Burning Chilli X, Wild Tiger, Plinko 2, Hot Chilli Bells, and, of course, Aviamasters have all been huge hits for us, allowing us to showcase the unique action we offer players.
We have also been able to develop over 115 exclusive titles for many of our operating partners, with stand-out titles including House of Sins for 1Win, Joker’s Cash & Joker’s Cash Megaways for the Argentine project ganaencasa.win, and Diner War for Stake.
These titles enable us to work closely with our clients and create products that their players will engage with and return to repeatedly.
BGaming prides itself on innovation. Can you tell us more about this year’s Hackathon and how it benefits the company?
We held our fourth annual Hackathon at the end of September, and it was our most productive to date. The Hackathon is a simple concept: we invite everyone across the company to brainstorm game-changing ideas and bring them to life over 24-48 hours. This year, we had 59 creators split into 11 teams, with five eventual winners. BGamers created innovative games and tools that were engaging to play and made a meaningful impact on the company.
What’s so special about the Hackathon is that it gives everyone a chance to showcase their soft and hard skills, and, as always, it has produced some fantastic results.
Regulatory expansion has been a key target for many companies in 2025. What has BGaming achieved in this area over the last 12 months?
We have entered eight new markets throughout 2025, including Brazil, Italy, and the Netherlands. Each presents unique opportunities and challenges, shaped by different regulatory frameworks and player behaviours.
Entering new territories has pushed us to rethink how we approach localization and content relevance. Rather than simply adapting existing products, we focus on understanding local player preferences and reflecting those insights in our games. Working closely with regulators and local partners enables us to create content that feels familiar and engaging to regional audiences, while remaining true to BGaming’s global product philosophy.
BGaming has received several industry awards this year. How much does that mean to the team?
It is incredibly humbling to be recognised by our industry peers for our work throughout 2025.
The iGaming industry is highly competitive, so we cannot overstate how much of an honour it is to be recognised in this way. Some of our biggest highlights include winning Best Game Studio at SiGMA Eurasia, Casino/Slots Developer of the Year at the SBC awards, and the LCB Award for Gamecraft Mastery.
One of the most exciting moments of the year was Aviamasters, BGaming’s viral hit, officially being named Best Casino Game 2025 at the SiGMA Central Europe Awards. I’m proud of the team and everyone who helped shape the game. This recognition definitely encourages us to create even more non-trivial projects.
Can you give us a taster of what 2026 has in store for BGaming?
In 2026, our focus remains firmly on building better games through data, collaboration, and player insight. We will continue to work closely with Strmlytics to develop truly data-driven products, utilizing real-time analytics to inform game design and mechanics.
We will also continue to use our player engagement tool, B-Rush Challenges actively, to deepen interaction and extend game lifecycles. Alongside this, we are strengthening our game classification — #Casual, #Classic, and #Entertainment — to create new standout titles in each category and deliver hits that resonate with different player segments.
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