ITV joins forces with Richmond Atlantic for move into real-money gaming
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ITV Win Bingo & Spins brand will be powered by GIG and focus on soft gaming and responsible play
ITV has selected Richmond Atlantic to lead its first move into the soft gaming market.
Under the partnership, Richmond Atlantic will integrate functionality into the media and entertainment company’s existing ITV Win proposition, which currently offers competitions and prize draws, to include Bingo and Spins product verticals.
The brand will focus on fun, accessible entertainment, with a market leading bingo proposition and a spins product with all of the UK’s favourite game titles and some branded exclusives due for release in the New Year.
Following a highly competitive tender process, ITV chose Richmond Atlantic for its player-first philosophy, deep industry expertise and rigorous approach to responsible gambling.
Richmond Atlantic is a newly launched venture backed by significant industry experience, bringing a proven track record of building and scaling successful gaming brands.
The company’s mission is to create, launch and operate world-class gaming brands that captivate players and compete at scale within highly regulated markets such as the UK.
Adam Joseph, CEO of Richmond Atlantic, said: “From concept to full market rollout, Richmond Atlantic blends creative vision, data-driven strategy and cutting-edge technology to deliver standout player experiences, and that’s exactly what we will be doing with ITV Win.
“The new ITV Win Bingo & Spins site is in the final stages of development with a soft launch imminent. This will be followed by a full roll-out in the New Year, including a major TV advertising campaign.
“This is a milestone moment for Richmond Atlantic and one that will redefine the iGaming landscape in the UK following the expansion of ITV Win.
“The trust ITV has put in us is significant and it has only done this because it is confident we can deliver a fun, entertaining and engaging casual player experience with responsible gambling at its core.
“Richmond Atlantic is supported by one of the most experienced teams in the industry, especially when it comes to developing, launching and growing big-name iGaming brands in highly regulated markets.
“The launch of ITV Win Bingo & Spins is going to be an exciting time, and we are incredibly proud to be the driving force behind bringing it to market and ensuring we have a safe and entertaining place for the customers we will drive.”
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